01118nam 2200373 450 991048070980332120191218145920.01-948976-12-9(CKB)4940000000148612(MiAaPQ)EBC5984535(EXLCZ)99494000000014861220191218d2020 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierDecoding customer value at the bottom of the pyramid an urban India marketing perspective /Ritu SrivastavaNew York, New York :Business Expert Press,[2020]©20201 online resource (x, 163 pages) illustrations1-948976-11-0 PovertyIndiaElectronic books.Poverty339.460954Srivastava Ritu912560MiAaPQMiAaPQMiAaPQBOOK9910480709803321Decoding customer value at the bottom of the pyramid2043848UNINA