02553nam 2200601 a 450 991048042870332120170815171052.01-4833-0214-81-4522-7492-4(CKB)2670000000339216(EBL)1160200(OCoLC)833763665(SSID)ssj0000787455(PQKBManifestationID)12296592(PQKBTitleCode)TC0000787455(PQKBWorkID)10817066(PQKB)11074464(MiAaPQ)EBC1160200(OCoLC)1017723877(StDuBDS)EDZ0000104901(EXLCZ)99267000000033921620121017d2010 fy| 0engur|n|---|||||txtccrOrganizational rhetoric[electronic resource] situations and strategies /Mary F. Hoffman, Debra J. FordThousand Oaks, Calif. ;London SAGEc20101 online resource (289 p.)Description based upon print version of record.1-4129-5668-4 1-322-42171-4 1-4129-5669-2 Includes bibliographical references (p. 245-257) and index.Cover; Brief Contents; Detailed Contents; Preface; 1 - Organizations and Rhetoric in Contemporary Culture; 2 - Identifying Rhetorical Strategies in Organizational Rhetoric; 3 - Rhetorical Situations in Organizations; 4 - Critical Approaches to Organizational Rhetoric; 5 - Evaluating and Critiquing Organizational Rhetoric; 6 - Identity Creation and Maintenance Rhetoric; 7 - Rhetoric About Issues; 8 - Rhetoric About Organizational Risk; 9 - Crisis Rhetoric; 10 - Organizational Rhetoric for Internal Audiences; Epilogue; Appendix; References; Index; About the Authors'Organizational Rhetoric' introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers.Communication in organizationsIndustrial managementElectronic books.Communication in organizations.Industrial management.658.45808.06665808/.06665Hoffman Mary F(Mary Frances)1044601Ford Debra J1044602StDuBDSStDuBDSBOOK9910480428703321Organizational rhetoric2470341UNINA