02454nam 2200601 a 450 991048035140332120170815153100.01-4522-3344-60-8039-7245-81-5063-1588-71-4522-6362-0(CKB)2560000000089941(EBL)997033(OCoLC)809773820(SSID)ssj0000675981(PQKBManifestationID)11404503(PQKBTitleCode)TC0000675981(PQKBWorkID)10676507(PQKB)11050981(MiAaPQ)EBC997033(OCoLC)654399187(StDuBDS)EDZ0000085243(EXLCZ)99256000000008994120120521d1997 fy| 0engur|n|---|||||txtccrVisual persuasion[electronic resource] the role of images in advertising /Paul MessarisThousand Oaks, [Calif.] ;London SAGEc19971 online resource (322 p.)Description based upon print version of record.1-322-42031-9 0-8039-7246-6 Includes bibliographical references (p. 275-288) and index.Cover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the AuthorWith 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.AdvertisingPsychological aspectsVisual communicationCommercial artElectronic books.AdvertisingPsychological aspects.Visual communication.Commercial art.659.1Messaris Paul1011423StDuBDSStDuBDSBOOK9910480351403321Visual persuasion2454223UNINA