02051nam 22004451 450 991048018020332120210803131029.093-5328-784-793-5328-669-7(CKB)4950000000162189(MiAaPQ)EBC5976604(OCoLC)1127567745(CaToSAGE)SAGE000009279(EXLCZ)99495000000016218920200311d2020 fy| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierGandhian thought and communication rethinking the Mahatma in the media age /Biswajit Das1st edition.Mathura Road :SAGE Publications Pvt Ltd,2020.1 online resource (297 pages)93-5328-668-9 Includes bibliographical references and index.Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context.Communication in politicsElectronic books.Communication in politics.320.014Das Biswajit1039505Das BiswajitCaToSAGECaToSAGEUtOrBLWBOOK9910480180203321Gandhian thought and communication2461785UNINA