02585nam 2200613 a 450 991048017630332120170816143444.01-322-42331-80-8039-7345-41-4522-4871-0(CKB)2550000000112041(EBL)997003(OCoLC)809773748(SSID)ssj0000675545(PQKBManifestationID)12310366(PQKBTitleCode)TC0000675545(PQKBWorkID)10670470(PQKB)11197242(MiAaPQ)EBC997003(OCoLC)1007860761(StDuBDS)EDZ0000062179(EXLCZ)99255000000011204120120307d1996 fy| 0engur|n|---|||||txtccrDo campaigns matter?[electronic resource] /Thomas M. HolbrookThousand Oaks, Calif. ;London SAGEc19961 online resource (195 p.)Contemporary American politicsDescription based upon print version of record.1-4522-4382-4 0-8039-7344-6 Includes bibliographical references (p. 169-173) and index.Cover; Contents; Series Editor's Introduction; Preface; Chapter 1 - Campaigns and Elections; Chapter 2 - Evidence against Campaign Effects; Chapter 3 - A Model of Campaign Effects; Chapter 4 - Nominating Conventions; Chapter 5 - The Effect of Debates; Chapter 6 - Campaigns, National Conditions, and U.S. Presidential Elections; Chapter 7 - The Role of Campaigns in U.S. Presidential Elections; Appendix A: Calculating Aggregate Candidate Support; Appendix B: Debate Surveys; Appendix C: Alternative Models; References; Index; About the AuthorCombining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.Contemporary American PoliticsPresidentsUnited StatesElectionPolitical campaignsUnited StatesVotingUnited StatesElectronic books.PresidentsElection.Political campaignsVoting324.973092Holbrook Thomas M556172StDuBDSStDuBDSBOOK9910480176303321Do campaigns matter985900UNINA