04435nam 2200685 a 450 991048017350332120170814172835.01-5063-2031-71-4522-3158-30-8039-7200-81-4522-6470-8(CKB)2550000000105625(EBL)996862(OCoLC)809773373(SSID)ssj0000675605(PQKBManifestationID)12348189(PQKBTitleCode)TC0000675605(PQKBWorkID)10670317(PQKB)10596143(MiAaPQ)EBC996862(OCoLC)1007860108(StDuBDS)EDZ0000085153(EXLCZ)99255000000010562520120516d1996 fy| 0engur|n|---|||||txtccrField casework[electronic resource] methods for consulting to small and startup businesses /Lisa K. Gundry, Aaron A. BuchkoThousand Oaks, Calif. ;London SAGEc19961 online resource (162 p.)Entrepreneurship and the management of growing enterprisesDescription based upon print version of record.1-322-41552-8 0-8039-7201-6 Includes bibliographical references (p. 123-134) and index.Cover; Half Title; Title Page; Copyright; Series Editor's Introduction; Acknowledgments; Preface; Chapter 1 - The Purpose and Goals of Fieldwork; Quick Tips; The Role of Fieldwork in Business Courses; Fieldwork's Contribution to Higher Education; Why Should I Participate in Fieldwork?; The Student's Role in Fieldwork; How Clients Evaluate Fieldwork; The University's or College's Role in Fieldwork; Embarking on Fieldwork: Things You Can Do to Prepare; Ready... Set...; References; Chapter 2 - The Fieldwork Experience: What It Is and What It Isn't; Quick Tips; What Is Appropriate Fieldwork?Some Typical Fieldwork ProjectsSome Common Myths About Fieldwork; Chapter 3 - Managing the Fieldwork; Quick Tips; The Assessment Phase; The Implementation Phase; The Results Phase; Conclusion; References; Chapter 4 - Managing the Student Consulting Team; Quick Tips; The Nature of Student Consulting Teams; Group Structure and Roles; Group Development and Group Dynamics; Intergroup Conflict; Conclusion; Reference; Chapter 5 - Launching the Fieldwork Information Search; Quick Tips; Primary and Secondary Sources of Information; Step 1 : Deciding What Information Is NeededStep 2: Gathering InformationStep 3: Organizing the Information; Step 4: Interpreting the Information; Reference; Chapter 6 - Developing Recommendations and the Final Client Presentation; Quick Tips; Review of Information and Research; Generation of Alternatives; Evaluation of Alternatives; Selection of Alternatives; Implementation; Conclusion; A Final Word; Appendix A - Professionalism, Confidentiality, and Ethical Considerations of Fieldwork; Appendix B - The Role of the SBA/SBI in Fieldwork; Appendix C - Annotated Bibliography of Secondary Sources; References; Abstracts and IndexesBook ReviewsInternet Sources; Research Methods; Creative Problem-Solving Sources; Government Agencies; Periodicals; Newsletters; Index; About the AuthorsFor those engaging in fieldwork in a business setting, this book offers guidance and support from the initial project assignment and client meeting to the closing presentation and exit meeting. Practical advice is provided throughout the consulting process with chapters devoted to establishing client relationships, conducting information searches, maintaining a cohesive student-consulting team and developing recommendations for the client business.Entrepreneurship and the management of growing enterprises.Business consultantsCase studiesSmall businessManagementCase studiesCase methodElectronic books.Business consultantsSmall businessManagementCase method.001658.46Gundry Lisa K.1958-1031836Buchko Aaron A1048992StDuBDSStDuBDSBOOK9910480173503321Field casework2477672UNINA