02654nam 2200577 a 450 991047996970332120170816115923.01-4522-0444-61-4522-2237-1(CKB)2550000000107878(EBL)996447(OCoLC)809771955(SSID)ssj0000705911(PQKBManifestationID)11410738(PQKBTitleCode)TC0000705911(PQKBWorkID)10626259(PQKB)11127197(MiAaPQ)EBC996447(OCoLC)1007861179(StDuBDS)EDZ0000072034(EXLCZ)99255000000010787820120412d2005 fy 0engur|n|---|||||txtccrSales forecasting management[electronic resource] a demand management approach /John T. Mentzer, Mark A. Moon2nd ed.Thousand Oaks, Calif. ;London SAGEc20051 online resource (369 p.)Description based upon print version of record.1-322-28300-1 1-4129-0571-0 Includes bibliographical references (p. 331-335) and index.Cover; Contents; Preface; Chapter 1 - Managing the Sales Forecasting Process; Chapter 2 - Sales Forecasting Performance Measurement; Chapter 3 - Time Series Forecasting Techniques; Chapter 4 - Regression Analysis; Chapter 5 - Qualitative Sales Forecasting; Chapter 6 - Sales Forecasting Systems; Chapter 7 - Benchmark Studies: The Surveys; Chapter 8 - Benchmark Studies: World-Class Forecasting; Chapter 9 - Benchmark Studies: Conducting a Forecasting Audit; Chapter 10 - Managing the Sales Forecasting Function; References; Index; About the AuthorsMentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,.Sales forecastingManagementMarketing researchManagementElectronic books.Sales forecastingManagement.Marketing researchManagement.658.818Mentzer John T1036264Moon Mark A.1955-1051589StDuBDSStDuBDSBOOK9910479969703321Sales forecasting management2482218UNINA