02744nam 2200457 450 991047678870332120230514152522.0(CKB)5470000000566640(NjHacI)995470000000566640(EXLCZ)99547000000056664020230514d2018 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierSocial Capital Online alienation and accumulation /Kane X. FaucherLondon :University of Westminster Press,[2018]©20181 online resource (xxv, 167 pages)Critical, digital and social media studies (CDSMS)1-911534-59-9 Includes bibliographical references (pages 151-160) and index.Introduction : What is online social capital? -- Online social capital as social -- Online social capital as capital -- Capitalism and the ideologies of the social -- From accumulation to alienation : Marx and Veblen -- Alienation 2.0 : symptoms of narcissism and aggression -- The network spectacle -- Conclusion."What is 'social capital'? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping. A work of critical media studies, Social Capital Online examines the idea within the new 'network spectacle' of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas - alienation and accumulation - new conceptions of which he argues are vital for understanding today's digital society."CDSMS (Series)Social Capital Online Information technologySocial aspectsSocial capital (Sociology)Social mediaSocial aspectsInformation technologySocial aspects.Social capital (Sociology)Social mediaSocial aspects.303.4833Faucher Kane X.964836NjHacINjHaclBOOK9910476788703321Social capital online2189056UNINA