02662nam 22005653 450 991047344900332120210901203453.03-030-63614-3(CKB)4100000011807129(MiAaPQ)EBC6531698(Au-PeEL)EBL6531698(OCoLC)1249472467(oapen)https://directory.doabooks.org/handle/20.500.12854/67991(EXLCZ)99410000001180712920210901d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierEntertainment-Education Behind the Scenes Case Studies for Theory and PracticeSpringer Nature2021Cham :Springer International Publishing AG,2021.©2021.1 online resource (365 pages)3-030-63613-5 This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.Media studiesbicsscDevelopment CommunicationMedia and CommunicationHealth Communicationcommunication for social changesocial change communicationedutainmentmass mediatransmediaconflict resolutionOpen AccessMedia studiesMedia studies371.33Frank Lauren B1022099Falzone Paul1022100MiAaPQMiAaPQMiAaPQBOOK9910473449003321Entertainment-Education Behind the Scenes2427612UNINA