01409nam 2200469 450 991046794530332120191230103701.01-947441-15-9(CKB)4340000000248273(MiAaPQ)EBC5309967(Au-PeEL)EBL5309967(CaPaEBR)ebr11518167(OCoLC)1027201235(EXLCZ)99434000000024827320191230d2018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierConsumer behavior theories convergence of divergent perspectives with applications to marketing and management /RajagopalFirst edition.New York, NY :Business Expert Press,2018.1 online resource (198 pages)Consumer Behavior CollectionIncludes index.1-947441-14-0 Consumer behavior collection.Consumer behaviorConsumers' preferencesElectronic books.Consumer behavior.Consumers' preferences.658.8342Rajagopal1957-874431MiAaPQMiAaPQMiAaPQBOOK9910467945303321Consumer behavior theories2190196UNINA