01178nam 2200397 450 991046781080332120201209212020.01-4648-1511-9(CKB)4940000000149673(MiAaPQ)EBC5988247(OCoLC)1176521222(EXLCZ)99494000000014967320191217d2020 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierExploring universal basic income a guide to navigating concepts, evidence, and practices /edited by Ugo Gentilini [and three others]Washington, District of Columbia :World Bank Group,[2020]©20201 online resource (337 pages)1-4648-1458-9 Basic incomeElectronic books.Basic income.331.23Gentilini Ugo901458Gentilini UgoMiAaPQMiAaPQMiAaPQBOOK9910467810803321Exploring universal basic income2014870UNINA03152nam 2200697Ia 450 991102000540332120200520144314.0978661234949297804706876110470687614978111920650711192065029781282349490128234949X97804707452290470745223(CKB)1000000000707384(EBL)416364(OCoLC)313859147(SSID)ssj0000109448(PQKBManifestationID)11129598(PQKBTitleCode)TC0000109448(PQKBWorkID)10046568(PQKB)10235137(MiAaPQ)EBC416364(Perlego)1007212(EXLCZ)99100000000070738420081219d2008 uy 0engur|n|---|||||txtccrBeating low cost competition how premium brands can respond to cut-price rivals beating the competition /Adrian RyansChichester, England ;Hoboken, NJ John Wiley & Sonsc20081 online resource (274 p.)Description based upon print version of record.9780470742976 0470742976 Includes bibliographical references and index.Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; IndexLow cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals aProduct managementPrice cuttingBrand choiceBrand name productsMarketingProduct management.Price cutting.Brand choice.Brand name products.Marketing.658.8/27Ryans Adrian B.1945-784852MiAaPQMiAaPQMiAaPQBOOK9911020005403321Beating low cost competition4417997UNINA