01144nlm0 22003251i 450 99000987546040332120140630120512.0978 1 84593 061 5000987546FED01000987546(Aleph)000987546FED0100098754620140630d2006----km-y0itay0103----baengdrnn-008mamaaMicrobial ecology of aerial plant surfacesRisorsa elettronicaby M. J. Bailey ... [et al.]Wallingford, Oxfordshire, U.K. ; Cambridge, Mass., USACABIOvid [distributor]2006Documento elettronicoTestoFormato pdf579.17Bailey,Mark J.ITUNINAREICATUNIMARCFull text per gli utenti Federico IIhttp://ovidsp.ovid.com/ovidweb.cgi?T=JS&PAGE=booktext&NEWS=N&DF=bookdb&AN=01434547/1st_Edition&XPATH=/PG(0)EB990009875460403321LeavesMicrobiologyCongressesMicrobial ecologyCongressesMicrobial ecology of aerial plant surfaces827142UNINA03474nam 2200517 450 991046765310332120211124055132.01-119-48408-1(CKB)4100000007220979(MiAaPQ)EBC5612944(CaSebORM)9781119484066(Au-PeEL)EBL5612944(OCoLC)1077576841(EXLCZ)99410000000722097920190103d2019 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales /A. K. Pradeep, Andrew Appel, Stan Sthanunathan1st editionHoboken, New Jersey :Wiley,[2019]©20191 online resource (267 pages)Includes index.1-119-48406-5 Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.MarketingTechnological innovationsArtificial intelligenceMachine learningElectronic books.MarketingTechnological innovations.Artificial intelligence.Machine learning.658.80028563Pradeep A. K.966660Appel Andrew1964-Sthanunathan StanMiAaPQMiAaPQMiAaPQBOOK9910467653103321AI for marketing and product innovation2193788UNINA