01203nam 2200385 450 991046747050332120200311122454.01-78756-301-41-78756-299-9(CKB)4100000003268147(MiAaPQ)EBC5264500(EXLCZ)99410000000326814720180523d2018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierEmotional appeals in advertising banking services /Emmanuel MogajiUnited Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 :Emerald Publishing Limited,2018.1 online resource (121 pages) illustrations1-78756-300-6 1-78756-302-2 AdvertisingBanks and bankingElectronic books.AdvertisingBanks and banking.332.10688Mogaji Emmanuel896857MiAaPQMiAaPQMiAaPQBOOK9910467470503321Emotional appeals in advertising banking services2003736UNINA