01241nam 2200385 450 99104674316033210-578-47002-0(CKB)4100000007814661(MiAaPQ)EBC5731640(EXLCZ)99410000000781466120190401d2019 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMarketing scales handbookMulti-item measures for consumer insight researchVolume 10 /Gordon C. Bruner IIForth Worth, Texas USA :GCBII Productions, LLC,[2019]©20191 online resource (552 pages)1-7962-2699-8 Marketing researchStatistical methodsHandbooks, manuals, etcScaling (Social sciences)Handbooks, manuals, etcElectronic books.Marketing researchStatistical methodsScaling (Social sciences)658.827Bruner Gordon C.II,116191MiAaPQMiAaPQMiAaPQBOOK9910467431603321Marketing scales handbook418449UNINA