02043nam 22005531 450 991046734710332120210511200127.093-5328-789-893-86602-76-893-86602-75-X(CKB)4100000001040137(MiAaPQ)EBC5131480(Au-PeEL)EBL5131480(CaPaEBR)ebr11466401(CaONFJC)MIL1047876(OCoLC)1000298078(CaToSAGE)SAGE000009225(EXLCZ)99410000000104013720200124e20182018 fy| 0engurcnu||||||||rdacontentrdamediardacarrierThe life of Y engaging millennials as employees and consumers /Debashish Sengupta1st edition.Los Angeles, CA :SAGE Publications, Inc.,2018.1 online resource (319 pages) illustrations93-86602-74-1 Includes bibliographical references.1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.Generation YEmploymentIndiaGeneration YMental healthPersonnel managementIndiaEmployee motivationIndiaElectronic books.Generation YEmploymentGeneration YMental health.Personnel managementEmployee motivation305.20954Sengupta Debashish896628CaToSAGECaToSAGEUtOrBLWBOOK9910467347103321The life of Y2473300UNINA