04092nam 2200637 450 991046690520332120200520144314.03-0356-1051-73-0356-1067-310.1515/9783035610673(CKB)3800000000418882(MiAaPQ)EBC5145646(DE-B1597)474495(OCoLC)999378956(DE-B1597)9783035610673(Au-PeEL)EBL5145646(OCoLC)1088328435(EXLCZ)99380000000041888220190304d2017 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCrowd design from tools for empowerment to platform capitalism /Florian Alexander SchmidtBasel, Switzerland :Birkhäuser,2017.1 online resource (254 pages) illustrationsBoard of international research in designBased on author's thesis (Ph. D.)--Royal College of Art, London, 2015.3-0356-1198-X Includes bibliographical references (pages 239-254).Frontmatter -- Contents -- Foreword BIRD -- About the Book -- Introduction: Coming to Terms with Crowdsourcing -- Chapter One: The Reinvention of the Crowd -- Chapter Two: Early Concepts of Online Collaboration -- Chapter Three: The Design of Crowdsourcing -- Chapter Four: The Crowdsourcing of Design -- Conclusion: Towards an Ethics of Creative Crowdwork -- The Author -- Acknowledgments -- Bibliography Die digitale Revolution ist mit dem Versprechen verknüpft, die Selbstständigkeit des einzelnen Nutzers zu stärken. Der Aufstieg von kommerziellen Plattformen zur Koordination von Crowdarbeit stellt die Gültigkeit dieses Narrativs jedoch in Frage. In Crowd-Design analysiert Florian Alexander Schmidt die Entstehungsgeschichte, Funktionsweise und Rhetorik solcher Plattformen. Der Vergleich von historischen Crowd-Diskursen und Visionen der Online-Kollaboration bildet den Ausgangspunkt für eine kritische Betrachtung aktueller Ausprägungen von Crowdarbeit: Der Fokus der Studie liegt auf der Auslagerung von Designaufgaben unter Verwendung dieser Crowdsourcing-Plattformen. Grundlegenden Mechanismen, welche den Plattformbetreibern zur Motivation und Kontrolle der Crowds dienen, werden offengelegt. The digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralised, commercial platforms for crowdsourced work questions the validity of this narrative. In Crowd-Design, Florian Alexander Schmidt analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The utopian concepts of early online collaboration are taken as a vantage point from which to view and critique current and, at times, dystopian applications of crowdsourced work. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds. Crowd-Design is as much about the crowdsourcing of design as it is about the design of crowdsourcing. Virtual work teamsGroupware (Computer software)Work designHuman computationDESIGN / GeneralbisacshDESIGN / Graphic Arts / GeneralbisacshElectronic books.Virtual work teams.Groupware (Computer software)Work design.Human computation.DESIGN / General.DESIGN / Graphic Arts / General.658.402202854678Schmidt Florian A.1034865MiAaPQMiAaPQMiAaPQBOOK9910466905203321Crowd design2454250UNINA