02781nam 2200637Ia 450 991046585220332120211026003440.01-283-54610-897866138585590-253-00756-9(CKB)2560000000089493(EBL)995566(OCoLC)812251403(SSID)ssj0000736922(PQKBManifestationID)11499350(PQKBTitleCode)TC0000736922(PQKBWorkID)10782417(PQKB)11384091(MiAaPQ)EBC995566(MdBmJHUP)muse21501(Au-PeEL)EBL995566(CaPaEBR)ebr10593872(CaONFJC)MIL385855(EXLCZ)99256000000008949320120420d2012 uy 0engur|||||||nn|ntxtccrCreatures of politics[electronic resource] media, message, and the American presidency /Michael Lempert and Michael SilversteinBloomington, IN Indiana University Press20121 online resource (284 p.)Description based upon print version of record.0-253-00752-6 0-253-00745-3 Includes bibliographical references and index.Introduction: "message" is the medium -- Getting it "ju-- st right!" -- Addressing "the issues" -- Ethno-blooperology -- Unflipping the flop -- The message in hand -- What goes around.It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call ""message."" Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments iCommunication in politicsUnited StatesPresidential candidatesUnited StatesLanguageRhetoricPolitical aspectsUnited StatesElectronic books.Communication in politicsPresidential candidatesLanguage.RhetoricPolitical aspects320.97301/4Lempert Michael1033489Silverstein Michael1945-2020.1033490MiAaPQMiAaPQMiAaPQBOOK9910465852203321Creatures of politics2452080UNINA