02957oam 2200721I 450 991046548280332120200520144314.01-317-05379-61-315-60951-71-283-38274-197866133827401-4094-2092-210.4324/9781315609515 (CKB)2560000000079247(EBL)834055(OCoLC)772524300(SSID)ssj0000576159(PQKBManifestationID)12208932(PQKBTitleCode)TC0000576159(PQKBWorkID)10554431(PQKB)11414353(MiAaPQ)EBC834055(MiAaPQ)EBC4470556(PPN)15831381X(Au-PeEL)EBL4470556(CaPaEBR)ebr11489239(OCoLC)1018155758(OCoLC)950005073(EXLCZ)99256000000007924720180706e20162012 uy 0engur|n|---|||||txtccrSocial media in travel, tourism and hospitality theory, practice and cases /by Marianna Sigala, Evangelos Christou [and] Ulrike GretzelLondon ;New York :Routledge,2016.1 online resource (339 p.)New Directions in Tourism Analysis"First published 2012 by Ashgate Publishing'--t.p. verso.1-4094-2091-4 Includes bibliographical references at the end of each chapters and index.pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.New directions in tourism analysis.TourismSocial aspectsHospitality industrySocial aspectsSocial mediaElectronic books.TourismSocial aspects.Hospitality industrySocial aspects.Social media.910.688Sigala Marianna.479495Christou Evangelos545560Gretzel Ulrike942935MiAaPQMiAaPQMiAaPQBOOK9910465482803321Social media in travel, tourism and hospitality2127861UNINA