02777nam 2200625 450 991046509590332120200520144314.00-313-34755-7(CKB)2560000000101113(MH)012514519-5(SSID)ssj0000712682(PQKBManifestationID)12249032(PQKBTitleCode)TC0000712682(PQKBWorkID)10645272(PQKB)11200554(MiAaPQ)EBC2068402(Au-PeEL)EBL2068402(CaPaEBR)ebr11057267(CaONFJC)MIL787791(OCoLC)911001845(EXLCZ)99256000000010111320150601h20092009 uy 0engurcnu||||||||txtccrPolitical campaigns and political advertising a media literacy guide /Frank W. Baker ; foreword by David ConsidineSanta Barbara, California ;Denver, Colorado ;Oxford, [England] :Greenwood Press,2009.©20091 online resource (xxvi, 196 p. )ill. ;Includes index.0-313-34756-5 Includes bibliographical references and index.Foreword / by David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index.Political campaignsUnited StatesAdvertising, PoliticalUnited StatesMedia literacyUnited StatesUnited StatesPolitics and government21st centuryElectronic books.Political campaignsAdvertising, PoliticalMedia literacy324.70973AP 17340rvkBaker Frank W(Educational consultant),287125Considine DavidMiAaPQMiAaPQMiAaPQBOOK9910465095903321Political campaigns and political advertising2109684UNINAThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress