02052nam 2200553 450 991046505150332120200520144314.0981-4516-74-0(CKB)3710000000078199(EBL)1579738(SSID)ssj0001153779(PQKBManifestationID)11676736(PQKBTitleCode)TC0001153779(PQKBWorkID)11152745(PQKB)11550450(MiAaPQ)EBC1579738(PPN)176637672(Au-PeEL)EBL1579738(CaPaEBR)ebr10819121(OCoLC)864900550(EXLCZ)99371000000007819920131230h20142014 uy| 0engur|n|---|||||txtccrBrand zero the complete branding guide for start-ups /Jacky TaiSingapore :Marshall Cavendish Business,[2014]©20141 online resource (213 p.)Description based upon print version of record.981-4408-34-4 Contents; Introduction; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10; Final Word; About The AuthorIf you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself...According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone.Branding (Marketing)Brand name productsManagementElectronic books.Branding (Marketing)Brand name productsManagement.658.11Tai Jacky994204MiAaPQMiAaPQMiAaPQBOOK9910465051503321Brand zero2276934UNINA