02328nam 2200637 a 450 991046500060332120200520144314.00-8047-7679-210.1515/9780804776790(CKB)2560000000072228(EBL)683257(OCoLC)714569449(SSID)ssj0000485949(PQKBManifestationID)12193912(PQKBTitleCode)TC0000485949(PQKBWorkID)10423533(PQKB)10177153(MiAaPQ)EBC683257(DE-B1597)564212(DE-B1597)9780804776790(Au-PeEL)EBL683257(CaPaEBR)ebr10459548(OCoLC)1198931987(EXLCZ)99256000000007222820100319d2011 uy 0engur|n|---|||||txtccrMoney games[electronic resource] profiting from the convergence of sports and entertainment /David M. CarterStanford, Calif. Stanford Business Books20111 online resource (306 p.)Description based upon print version of record.0-8047-5955-3 Includes bibliographical references and index.Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future. SportsEconomic aspectsSportsEconomic aspectsUnited StatesSportsSocial aspectsSportsSocial aspectsUnited StatesElectronic books.SportsEconomic aspects.SportsEconomic aspectsSportsSocial aspects.SportsSocial aspects306.4/83Carter David M.1964-1051479MiAaPQMiAaPQMiAaPQBOOK9910465000603321Money games2481999UNINA