02593nam 2200577 450 991046499130332120200520144314.093-5150-445-X93-5150-802-193-5150-112-4(CKB)3710000000214631(EBL)1759073(SSID)ssj0001289127(PQKBManifestationID)12414282(PQKBTitleCode)TC0001289127(PQKBWorkID)11296967(PQKB)10946508(MiAaPQ)EBC1759073(OCoLC)986720374(StDuBDS)EDZ0001316244(Au-PeEL)EBL1759073(CaPaEBR)ebr10904376(CaONFJC)MIL634342(OCoLC)886112689(EXLCZ)99371000000021463120160107d2016 fy| 0engur|n|---|||||txtccrIntellectual property and business the power of intangible assets /Rodney D. Ryder & Ashwin MadhavanNew Delhi :SAGE,2016.1 online resource (319 p.)Includes index.81-321-1791-3 Includes bibliographical references and index.Cover; Contents; Preface; Acknowledgments; 1 - The Intangible Landscape-Understanding Core Concepts; 2 - Intellectual Property Approaches and Strategies; 3 - Intellectual Property-Defending Position; 4 - Intellectual Asset Management; 5 - Brand Protection and Management; 6 - Intellectual Property Risk Management; 7 - Intellectual Property Licensing; 8 - Franchising-Understanding the Mechanism; 9 - Royalty and Intellectual Property; 10 - Intellectual Property Valuation; Glossary; Index; About the AuthorsIntellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. This book demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.Intellectual propertyUnited StatesElectronic books.Intellectual property346.7304/8Ryder Rodney D.1042763Madhavan AshwinStDuBDSStDuBDSBOOK9910464991303321Intellectual property and business2467245UNINA