03377nam 2200565 450 991046497450332120200520144314.093-5150-096-9(CKB)3710000000214619(EBL)1757340(OCoLC)885208484(SSID)ssj0001290216(PQKBManifestationID)12568988(PQKBTitleCode)TC0001290216(PQKBWorkID)11235757(PQKB)10634600(MiAaPQ)EBC1757340(Au-PeEL)EBL1757340(CaPaEBR)ebr10901995(CaONFJC)MIL634365(EXLCZ)99371000000021461920140818h20142014 uy 0engur|n|---|||||txtccrAgri-input marketing in India /Pingali Venugopal, Ram KaundinyaNew Delhi, India :Sage,2014.©20141 online resource (271 p.)Description based upon print version of record.81-321-1771-9 Includes bibliographical references and indexes.Cover; Contents; Foreword; Preface; Acknowledgments; 1 - Introduction: Agri-input Market at Crossroads; Part I: The Past; 2 - Agricultural Situation in India and Agri-inputs; 3 - Land: The Fixed Factor of Production; 4 - Government Policies: Creating an Environment for Input Usage; 5 - Improve Agronomic Potential; 6 - Infrastructure Development: Removing Constraints; 7 - Agricultural Extension Programs in India; 8 - Adoption: The Beginning of the Agri-input Sector; Part II - The Present; 9 - Agri-input Market: Current Competitive Situation; 10 - Buying Behavior for Inputs11 - Impact of Agri-input Usagein IndiaPART III: The Future; 12 - Sustainable Agriculture: New Objective; 13 - Strategies for Agri-input Marketing (Basis for Positioning Strategy); 14 - Technical Knowledge-basedMarketing (Basis for Product and Pricing Strategy); 15 - Building Trust through Knowledge Transfer (Basis for Promotion Strategy); 16 - Integrated Agri-input Supply Model (Basis for Place Strategy); 17 - Future Directions (Implementation Aspects); Bibliography; Profile of Industry Experts Who Shared Their Views on the Subject; Author Index; Subject Index; About the Authors<p style=""text-align: justify;"">Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align thAgricultural industriesIndiaMarketingElectronic books.Agricultural industriesMarketing.338.10954Venugopal Pingali1958-979581Kaundinya RamMiAaPQMiAaPQMiAaPQBOOK9910464974503321Agri-input marketing in India2233861UNINA