05330nam 2200673Ia 450 991046496340332120191030193401.01-283-58872-297866139011701-78190-017-5(CKB)2560000000093109(EBL)1019356(OCoLC)811576287(SSID)ssj0000741241(PQKBManifestationID)11451359(PQKBTitleCode)TC0000741241(PQKBWorkID)10720352(PQKB)11470991(MiAaPQ)EBC1019356(Au-PeEL)EBL1019356(CaPaEBR)ebr10597039(CaONFJC)MIL390117(EXLCZ)99256000000009310920120916d2012 uy 0engur|n|---|||||txtccrAdvances in international marketing[electronic resource] Volume 23Interdisciplinary approaches to product design, innovation, & branding in international marketing /edited by K. Scott Swan, Shaoming ZouBingley Emerald20121 online resource (360 p.)Advances in international marketing ;v. 23Description based upon print version of record.1-78190-016-7 Includes bibliographical references.FRONT COVER; INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN, INNOVATION, & BRANDING IN INTERNATIONAL MARKETING; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; INTRODUCTION; ACKNOWLEDGMENT; REFERENCES; PART I: INTERDISCIPLINARY APPROACHES TO BRANDING; BUILDING MARKET-BASED ASSETS IN A GLOBALLY COMPETITIVE MARKET: A LONGITUDINAL STUDY OF AUTOMOTIVE BRANDS; WHY BUILDING MARKETING ASSETS MATTERS; CONSUMER-BASED DIMENSIONS OF BRAND EQUITY; CONCEPTUAL FRAMEWORK; METHOD; RESULTS; DISCUSSION; LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH; REFERENCESTRANSFERRING CORPORATE BRAND IMAGE TO LOCAL MARKETS: GOVERNANCE DECISIONS FOR MARKET ENTRY AND GLOBAL BRANDING STRATEGYTHE RELATION BETWEEN BRAND AND GOVERNANCE; FACTORS AFFECTING BRAND GOVERNANCE FORM DECISION; THEORETICAL AND MANAGERIAL RELEVANCE: ACTION PLAN FOR BRAND MARKET ENTRY; LIMITATIONS AND FUTURE RESEARCH DIRECTIONS; REFERENCES; THE IMPACT OF LUXURY BRAND-RETAILER CO-BRANDING STRATEGY ON CONSUMERS' EVALUATION OF LUXURY BRAND IMAGE: THE CASE OF TAIWAN; INTRODUCTION; LITERATURE REVIEW AND HYPOTHESES; METHODOLOGY; RESULTS; DISCUSSIONS AND IMPLICATIONS; LIMITATIONS AND FUTURE RESEARCHREFERENCESHOW SHOULD A GLOBAL BRAND MANAGER RESPOND TO AN AMBIGUOUS PRODUCT HARM CRISIS?; PRESSURE TO RESOLVE THE UNCERTAINTY REGARDING WHO'S TO BLAME: THE KEY ROLE OF UNCERTAINTY AVOIDANCE AND THE PERCEIVED SEVERITY OF A CRISIS; FACTORS INFLUENCING WHO TO BLAME IN ORDER TO RESOLVE THE UNCERTAINTY: THE ROLE OF PRIOR BELIEFS AND CROSS-CULTURAL DIFFERENCES IN INFORMATION PROCESSING BIASES; HOW TO RESPOND? THE IMPORTANCE OF TAILORING THE RESPONSE TO THE CULTURAL CONTEXT; NOTES; REFERENCES; PART II: INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN AND INNOVATIONDESIGN IN THE EXPERIENCE ECONOMY: USING EMOTIONAL DESIGN FOR SERVICE INNOVATIONEMOTIONAL DESIGN; SERVICES AND EXPERIENCES; EXPERIENTIAL VALUE; AVOIDING A HOLLOW CORE; SERVICE CORE AND SERVICE AUGMENTATION; DESIGN; TRANSLATING THE VOICE OF THE CUSTOMER; DESIGN THINKING; THE CUSTOMER JOURNEY; EXPERIENCE STAGING; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES; CROWDSOURCING FOR GOODNESS SAKE: IMPACT OF INCENTIVE PREFERENCE ON CONTRIBUTION BEHAVIOR FOR SOCIAL INNOVATION; CROWDSOURCING FOR SOCIAL INNOVATION; THE INFLUENCE OF MOTIVES AND OFFERED INCENTIVES ON CROWDSOURCING BEHAVIORTOURNAMENT PARAMETERS AND THEIR IMPACT ON CONTRIBUTION BEHAVIORSCRAPLAP DESIGN CONTEST - THE EMPIRICAL STUDY; RESEARCH DESIGN; FINDINGS; DISCUSSION; NOTES; REFERENCES; REESTABLISHING STYLING AS A PRIME INTEREST FOR THE MANAGEMENT OF DESIGN; INTRODUCTION; THE TABOO ON STYLING IN DESIGN; MANAGING STYLING AND DESIGNERS AS STYLISTS; UNDERSTANDING STYLING BEYOND SUPERFICIAL DECORATION; DISCUSSION: A NEW RESEARCH AGENDA FOR STUDIES ON STYLING; REFERENCES; LEADERSHIP DEVELOPMENT BY DESIGN; INTRODUCTION; THE CHALLENGE OF WICKED PROBLEMS; ARE WICKED PROBLEMS GETTING ''WICKED-ER?''ADDRESSING WICKED PROBLEMSThis volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights.Advances in International MarketingExport marketingInternational business enterprisesElectronic books.Export marketing.International business enterprises.658.827Swan K. Scott881181Zou Shaoming872644MiAaPQMiAaPQMiAaPQBOOK9910464963403321Advances in international marketing1967968UNINA