03107nam 2200637 450 991046487330332120200520144314.00-12-416658-X(CKB)3710000000085682(EBL)1630127(SSID)ssj0001115126(PQKBManifestationID)11605945(PQKBTitleCode)TC0001115126(PQKBWorkID)11077804(PQKB)11361854(MiAaPQ)EBC1630127(CaSebORM)9780124166028(Au-PeEL)EBL1630127(CaPaEBR)ebr10838491(CaONFJC)MIL576043(OCoLC)880900252(EXLCZ)99371000000008568220131203h20142014 uy| 0engur|n|---|||||rdacontentrdamediardacarrierCommercial data mining processing, analysis and modeling for predictive analytics projects /David Nettleton1st editionAmsterdam :Elsevier,[2014]©20141 recurso en línea (720 páginas)The savvy manager's guideDescription based upon print version of record.0-12-416602-4 Includes bibliographical references and index.Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies.Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. <Savvy manager's guides.Data miningManagementMathematical modelsManagementData processingElectronic books.Data mining.ManagementMathematical models.ManagementData processing.658/.056312Nettleton David1963-878483MiAaPQMiAaPQMiAaPQBOOK9910464873303321Commercial data mining2099827UNINA