03747nam 2200757 a 450 991046468940332120200520144314.01-283-62825-23-11-027458-2978661394070410.1515/9783110274585(CKB)3360000000446127(EBL)894062(OCoLC)812251492(SSID)ssj0000748821(PQKBManifestationID)12333109(PQKBTitleCode)TC0000748821(PQKBWorkID)10708803(PQKB)10535458(MiAaPQ)EBC894062(DE-B1597)174798(OCoLC)840445130(OCoLC)843634984(DE-B1597)9783110274585(Au-PeEL)EBL894062(CaPaEBR)ebr10606395(CaONFJC)MIL394070(EXLCZ)99336000000044612720120118d2012 uy 0engur|n|---|||||txtccrMetaphor and mills[electronic resource] figurative language in business and economics /edited by Honesto Herrera-Soler, Michael WhiteBerlin ;Boston De Gruyter Moutonc20121 online resource (338 p.)Applications of Cognitive Linguistics [ACL] ;19Applications of cognitive linguistics,1861-4078 ;19Description based upon print version of record.3-11-027296-2 Includes bibliographical references and indexes.section I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice.While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others. Applications of Cognitive Linguistics [ACL]MetaphorFigures of speechEconomicsLanguageBusinessLanguageInterdisciplinary approach to knowledgeElectronic books.Metaphor.Figures of speech.EconomicsLanguage.BusinessLanguage.Interdisciplinary approach to knowledge.808.032Herrera Soler Honesto1945-1049535White Michael1946-28398MiAaPQMiAaPQMiAaPQBOOK9910464689403321Metaphor and mills2478613UNINA