03016nam 2200613 450 991046461400332120200903223051.01-78350-260-6(CKB)3710000000212697(EBL)1752785(SSID)ssj0001376780(PQKBManifestationID)11725821(PQKBTitleCode)TC0001376780(PQKBWorkID)11370425(PQKB)10200305(MiAaPQ)EBC1752785(Au-PeEL)EBL1752785(CaPaEBR)ebr10900580(CaONFJC)MIL653497(OCoLC)885122663(EXLCZ)99371000000021269720140913h20142014 uy 0engur|n|---|||||txtccrNew qualitative research methodologies in management /guest editor, Simone Guercini[Bradford, England] :Emerald,2014.©20141 online resource (153 p.)Management Decision,0025-1747 ;Volume 52, Number 4Description based upon print version of record.1-322-22217-7 1-78350-259-2 Includes bibliographical references.Cover; Editorial advisory board; New qualitative research methodologies in management; Crowdsourcing content analysis for managerial research; Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV; Uncovering customer service experiences with Twitter: the case of airline industry; An interdisciplinary method for brand association research; Hybrid analysis of textual data; Gift-giving, sharing and commodity exchange at Bookcrossing.com: new insights from a qualitative analysis; Combining qualitative methods in practiceTo explore new avenues:experiential testimonio researchOngoing changes in technological context and society overall continually pose new methodological challenges for managerial research. However, facing such challenges can be aided by the very technological and societal developments that have brought them about, as they offer new tools and possible approaches. Clearly, any new approach must undergo a process of refinement and standardization in order to become a concrete solution. This is precisely the aim underlying the conception, proposal and final making of this e-book: to contribute to clarifying, formalizing, and eventually standardizing neManagement decision ;Volume 52, Number 4.Social sciencesResearchResearchMethodologyElectronic books.Social sciencesResearch.ResearchMethodology.300.72Guercini SimoneMiAaPQMiAaPQMiAaPQBOOK9910464614003321New qualitative research methodologies in management2007165UNINA