03445nam 2200649 450 991046441030332120200520144314.01-60649-469-4(CKB)3710000000077212(OCoLC)865549377(CaPaEBR)ebrary10810732(SSID)ssj0001141699(PQKBManifestationID)12513575(PQKBTitleCode)TC0001141699(PQKBWorkID)11092575(PQKB)10490948(CaBNVSL)swl00402953(MiAaPQ)EBC1562610(Au-PeEL)EBL1562610(CaPaEBR)ebr10810732(CaONFJC)MIL824749(EXLCZ)99371000000007721220131216d2014 fy 0engurcnu||||||||txtccrPersuasive business presentations using the problem-solution method to influence decision makers to take action /Gary L. MayFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2014.1 online resource (112 p.) Corporate communication collection,2156-8170Part of: 2013 digital library.1-60649-468-6 Includes bibliographical references (pages 91-92) and index.Introduction -- Part I. Developing a problem-solution presentation -- 1. Conducting a communication strategy analysis -- 2. Constructing the presentation opening -- 3. Building the body of the presentation -- 4. Closing with power -- Part II. Delivering a problem-solution presentation -- 5. Creating visual support -- 6. Preparing for delivery -- 7. Delivering the presentation -- Notes -- References -- Index.Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem- solution pattern. An integrated case study provides examples for each step in the process. The result is a useful, actionable guide that will help professionals from every field make a difference in their organization.2013 digital library.Corporate communication collection.2156-8170.Business presentationsPersuasion (Rhetoric)Electronic books.persuasionpresentationproblem-solution patternBusiness presentations.Persuasion (Rhetoric)658.452May Gary L.151097MiAaPQMiAaPQMiAaPQBOOK9910464410303321Persuasive business presentations1999719UNINA