03441nam 2200685 a 450 991046418490332120200520144314.01-61058-389-2(CKB)3460000000084633(EBL)3399581(SSID)ssj0000680950(PQKBManifestationID)12302060(PQKBTitleCode)TC0000680950(PQKBWorkID)10628175(PQKB)10406768(MiAaPQ)EBC3399581(CaSebORM)9781592537662(Au-PeEL)EBL3399581(CaPaEBR)ebr10690606(CaONFJC)MIL524141(OCoLC)923350011(EXLCZ)99346000000008463320111019d2012 uy 0engur|n|---|||||txtccrStop, think, go, do[electronic resource] how typography and graphic design influence behavior /Steven Heller and Mirko Ilić1st editionBeverly, Mass. Rockport Publishers20121 online resource (225 p.)Description based upon print version of record.1-59253-766-9 ""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION: STOP, GO, READ THIS!""; ""CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired.""; ""CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.""; ""CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it.""; ""CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.""""CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments.""; ""CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.""; ""CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education.""; ""CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.""; ""ABOUT THE AUTHORS""; ""ACKNOWLEGMENTS""This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language.Graphic design (Typography)Social aspectsGraphic design (Typography)History21st centuryGraphic artsSocial aspectsGraphic artsHistory21st centuryCommercial artSocial aspectsCommercial artHistory21st centuryElectronic books.Graphic design (Typography)Social aspects.Graphic design (Typography)HistoryGraphic artsSocial aspects.Graphic artsHistoryCommercial artSocial aspects.Commercial artHistory686.2/2Heller Steven914374Ilić Mirko1956-1035939MiAaPQMiAaPQMiAaPQBOOK9910464184903321Stop, think, go, do2455928UNINA