02083oam 2200613I 450 991046379700332120200520144314.01-317-02695-01-315-55654-51-317-02694-21-4724-1345-810.4324/9781315556543 (CKB)2670000000402515(SSID)ssj0000950282(PQKBManifestationID)12377962(PQKBTitleCode)TC0000950282(PQKBWorkID)11004199(PQKB)10328919(MiAaPQ)EBC1336236(MiAaPQ)EBC4442587(Au-PeEL)EBL4442587(CaPaEBR)ebr11506525(OCoLC)1022790167(OCoLC)948603988(EXLCZ)99267000000040251520180706e20162013 uy 0engurcn|||||||||txtccrThe irrational consumer applying behavioural economics to your business strategy /Enrico TrevisanLondon ;New York :Routledge,2016.xi, 141 p. ill"A Gower book"--cover."First published 2013 by Gower Publishing"--t.p. verso.1-138-27411-9 1-4724-1344-X Includes bibliographical references and index.1. The loss of rationality -- 2. A passion for deals -- 3. The sense of possession -- 4. An embarrassment of riches -- 5. Sunk costs and re-emerging costs -- 6. Divide and rule -- 7. Money games -- 8. Ulysses, the sirens and the challenge of self control -- 9. Mind games.Consumer behaviorEconomicsPsychological aspectsElectronic books.Consumer behavior.EconomicsPsychological aspects.658.4/012Trevisan Enrico.477386MiAaPQMiAaPQMiAaPQBOOK9910463797003321The irrational consumer1915567UNINA