02980nam 2200565 450 991046378070332120200520144314.03-95489-663-X(CKB)2670000000534345(EBL)1640337(SSID)ssj0001215626(PQKBManifestationID)11722671(PQKBTitleCode)TC0001215626(PQKBWorkID)11179187(PQKB)11093830(MiAaPQ)EBC1640337(Au-PeEL)EBL1640337(CaPaEBR)ebr10856549(OCoLC)871779895(EXLCZ)99267000000053434520140414h20142014 uy 0engurcnu||||||||txtccrCommunication in the U.K. budget airline industry how pr affects corporate success /Matthias SchimmelHamburg, Germany :Anchor Academic Publishing,2014.©20141 online resource (90 p.)Description based upon print version of record.3-95489-163-8 Includes bibliographical references.Communication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices1. Survey Screenshots 2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; ReferencesThe main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research. Auszug aus dem Text Text Sample: Chapter 3.2, Research Method:<Aeronautics, CommercialLaw and legislationAirlinesDeregulationGermanyElectronic books.Aeronautics, CommercialLaw and legislation.AirlinesDeregulation341.7567Schimmel Matthias889107MiAaPQMiAaPQMiAaPQBOOK9910463780703321Communication in the U.K. budget airline industry1986563UNINA