02807oam 2200613M 450 991046373600332120200324081324.01-315-42224-71-315-42225-51-61132-391-6(CKB)2670000000545569(EBL)1656740(SSID)ssj0001132773(PQKBManifestationID)12438433(PQKBTitleCode)TC0001132773(PQKBWorkID)11155031(PQKB)10405423(MiAaPQ)EBC1656740(Au-PeEL)EBL1656740(CaPaEBR)ebr10851551(CaONFJC)MIL950127(OCoLC)874563155(OCoLC)962410689(OCoLC-P)962410689(FlBoTFG)9781315422251(EXLCZ)99267000000054556920160714d2016 uy 0engur|||||||||||txtccrPractical ethnography a guide to doing ethnography in the private sector /Sam LadnerLondon :Routledge,2016.1 online resource (212 p.)Description based upon print version of record.1-61132-390-8 1-61132-389-4 Includes bibliographical references and index.Contents; Chapter 1: Introduction; Chapter 2: Using Theory in Ethnography; Chapter 3: Managing a Private-Sector Ethnography Project; Chapter 4: Ethnographic Tools; Chapter 5: Managing Clients; Chapter 6: Ethical Ethnography; Chapter 7: Sampling; Chapter 8: Fieldwork; Chapter 9: Analysis; Chapter 10: Reporting; Chapter 11: Beyond Ethnography; Notes; References; Index; About the AuthorEthnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project anBusiness anthropologyResearchMethodologyEthnologyResearchMethodologyElectronic books.Business anthropologyResearchMethodology.EthnologyResearchMethodology.305.80072/1Ladner Sam935968OCoLC-POCoLC-PBOOK9910463736003321Practical ethnography2108437UNINA