03058nam 2200565 450 991046367660332120200520144314.03-95489-620-6(CKB)2670000000534375(EBL)1640389(SSID)ssj0001215429(PQKBManifestationID)11791712(PQKBTitleCode)TC0001215429(PQKBWorkID)11177486(PQKB)10637296(MiAaPQ)EBC1640389(Au-PeEL)EBL1640389(CaPaEBR)ebr10856430(OCoLC)871780053(EXLCZ)99267000000053437520140419h20142014 uy 0engur|n|---|||||txtccrThe body-image meaning-transfer model an investigation of the sociocultural impact on individuals' body-image /Anke JobskyHamburg, Germany :Anchor Academic Publishing,2014.℗20141 online resource (110 p.)Description based upon print version of record.3-95489-120-4 Includes bibliographical references.The Body-Image-Meaning-Transfer Model; ABSTRACT; ACKNOWLEDGEMENTS; TABLE OF CONTENTS; TABLE OF FIGURES; 1. INTRODUCTION; 2. SELF, IDENTITY, AND MEANING-TRANSFER IN CONSUMER BEHAVIOUR; 2.1. BODY-IMAGE MEANING-TRANSFER; 3. APPROACHES AGAINST THE CURRENT MAINSTREAM BODY-IMAGE; 3.1. BANS AGAINST DELUSIVE, SURREAL BODY-IMAGES; 3.2. CAMPAIGNS ON HEALTHIER BODY-IMAGES; 3.3. CAN MAINSTREAM BIMT BE CHANGED THROUGH THESE CAMPAIGNS?; 4. RESEARCH METHODOLOGY; 5. ANALYSIS AND FINDINGS; 6. CONCLUSION AND RECOMMENDATIONS; 7. LIMITATIONS AND FURTHER RESEARCH; 8. BIBLIOGRAPHY; 9. APPENDICESAPPENDIX A: FOCUS GROUP DISCUSSION QUESTIONSAPPENDIX B: QUESTIONNAIRE; APPENDIX C1: FINDINGS GROUP A (UK); APPENDIX C2: FINDINGS GROUP B (GERMANY); APPENDIX D: QUANTITATIVE DATA GENERATED BY QUESTIONNAIREThis book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken's (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers' understanding of socially 'good' and 'bad' bodies. It emphasizes the notable impact of mainstream advertising, media, and celebrity culture that commonly promote a thin-and-muscular beauty-ideal, and the process of normalization which implies feelings of guilt, anxiety, public observationExport marketingCase studiesMarketingVocational guidanceElectronic books.Export marketingMarketingVocational guidance.382.6Jobsky Anke992599MiAaPQMiAaPQMiAaPQBOOK9910463676603321The body-image meaning-transfer model2272876UNINA