01621nam0 2200409 450 00001794720081021155410.020081021g19771984km-y0itay50------baitaITy---f---001yyEnciclopedia[direzione Ruggiero Romano]TorinoG. Einaudi1977-198416 v.22 cm1.: Abaco-Astronomia2.: Ateo-Ciclo3.: Città-Cosmologie4.: Costituzione-Divinazione5.: Divino-Fame6.: Famiglia-Ideologia7.: Imitazione-Istituzioni8.: Labirinto-Memoria9.: Mente-Operazioni10.: Opinione-Probabilità11.: Prodotti-Ricchezza12.: Ricerca-Socializzazione13.: Società-Tecnica14.: Tema/motivo-Zero15.: SistematicaEnciclopedia Einaudi03018EnciclopedieRomano,RuggieroITUNIPARTHENOPE20081021RICAUNIMARC000017947M 035.1/1M 276DSA2008M 035.1/2M 277DSA2008M 035.1/3M 278DSA2008M 035.1/4M 280DSA2008M 035.1/5M 281DSA2008M 035.1/6M 282DSA2008M 035.1/7M 283DSA2008M 035.1/8M 551DSA2008M 035.1/9M 591DSA2008M 035.1/10M 552DSA2008M 035.1/11M 587DSA2008M 035.1/12M 588DSA2008M 035.1/13M 589DSA2008M 035.1/14M 595DSA2008M 035.1/15M 40DSA2008Enciclopedia66831UNIPARTHENOPE06907oam 2200649I 450 991046345390332120211102185617.01-136-30655-20-203-11790-510.4324/9780203117903(CKB)2670000000386479(StDuBDS)AH25283699(SSID)ssj0000915278(PQKBManifestationID)12344540(PQKBTitleCode)TC0000915278(PQKBWorkID)10865395(PQKB)10823009(OCoLC)849928746(MiAaPQ)EBC1221462(PPN)175993564(Au-PeEL)EBL1221462(CaPaEBR)ebr10723432(CaONFJC)MIL499816(OCoLC)852757383(EXLCZ)99267000000038647920180706d2013 uy 0engur|||||||||||txtccrAirport marketing /Nigel Halpern and Anne GrahamNew York :Routledge,2013.1 online resource (xvii, 225 pages )illustrationsFormerly CIP.Uk1-299-68566-8 0-415-52938-7 Includes bibliographical references and index.Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers. In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.AirportsEconomic aspectsAirportsManagementAeronautics, CommercialEconomic aspectsElectronic books.AirportsEconomic aspects.AirportsManagement.Aeronautics, CommercialEconomic aspects.387.7/360688Halpern Nigel.1032574Graham Anne1032575MiAaPQMiAaPQMiAaPQBOOK9910463453903321Airport marketing2450533UNINA01118nam0 22002771i 450 UON0007207520231205102354.76608-7480-279-220020107d1988 |0itac50 baengUS|||| |||||Politics of law and the courts in nineteenth century EgyptByron CannonSalt Lake CityUniversity of Utah Press1988xv,329 p.24 cmTRIBUNALI ISLAMICIEgittoUONC021479FISalt Lake CityUONL000253347.62DIRITTO PROCESSUALE CIVILE - Egitto / TRIBUNALI21CANNONByron DavidUONV047195658656University of Utah PressUONV251073650ITSOL20240220RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00072075SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI VO Afr XV 099 SI AA 15163 5 099 Politics of law and the courts in nineteenth century Egypt1159428UNIOR