03590oam 2200673I 450 991046336490332120200520144314.00-429-23244-60-203-46217-31-280-31770-11-134-60568-410.4324/9780203462171 (CKB)3240000000001539(SSID)ssj0000447111(PQKBManifestationID)11279555(PQKBTitleCode)TC0000447111(PQKBWorkID)10504980(PQKB)11320877(SSID)ssj0000079612(PQKBManifestationID)11107839(PQKBTitleCode)TC0000079612(PQKBWorkID)10075505(PQKB)11530667(MiAaPQ)EBC170169(Au-PeEL)EBL170169(CaPaEBR)ebr10054126(CaONFJC)MIL31770(OCoLC)437078723(OCoLC)1000432644(EXLCZ)99324000000000153920180331d2000 uy 0engurcn|||||||||txtccrMachiavelli, marketing, and management /edited by Phil Harris, Andrew Lock and Patricia ReesLondon ;New York :Routledge,2000.xiii, 242 p. illBibliographic Level Mode of Issuance: Monograph0-415-21670-2 0-415-21669-9 Includes bibliographical references and index.chapter 1 Introduction -- chapter 1 Introduction -- chapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? /Phil Harris, Andrew Lock and Patricia -- chapter 3 Machiavelli's contemporaries George Bull /GEORGE BULL -- chapter 4 Machiavelli, master of liberty /Beatrice Rangoni Machiavelli -- chapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness /Richard Elliott -- chapter 6 Niccol Machiavelli as relationship marketing guru /Michael Thomas -- chapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics /Dominic Wring -- chapter 8 Renaissance realpolitik for modern management /Alistair McAlpine -- chapter 9 From the dark to the light: ranges of the real skills of management /Brian Stone -- chapter 10 Corporate governance: real power, Cecil King and Machiavelli /Ken Simmonds -- chapter 11 Machiavelli, politics and modern language use in modern management /Terry Berrow -- chapter 12 Are Machiavellian tactics still appropriate or defensible in politics? /Maureen Ramsay -- chapter 13 Nicco and Charlie: a story of two political servants and of political management /Kevin Moloney -- chapter 14 Machiavelli and Powell: maximizing prophets /John Parkin -- chapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War /Martin Stephen -- chapter 16 Machiavelli and human nature /Robert Gutfreund -- chapter 17 The myth and reality of telling the truth: the legacy of /Phil Harris.ManagementMarketingElectronic books.Management.Marketing.658Harris Phil1952-977247Lock Andrew1947-977248Rees Patricia977249FlBoTFGFlBoTFGBOOK9910463364903321Machiavelli, marketing, and management2226175UNINA