02590nam 22004573u 450 991046316830332120210114014335.0(CKB)2670000000390764(EBL)231920(OCoLC)475938309(MiAaPQ)EBC231920(EXLCZ)99267000000039076420131216d2005|||| u|| |engOrange Empire[electronic resource] California and the Fruits of EdenBerkeley University of California Press20051 online resource (404 p.)Description based upon print version of record.0-520-25167-9 Cover; CONTENTS; LIST OF ILLUSTRATIONS; ACKNOWLEDGMENTS; Prologue / An Allegory of California; PART ONE: FABRICATING EDEN; Introduction; 1 / Manifesting the Garden; 2 / A Cornucopia of Invention; 3 / Pulp Fiction: The Sunkist Campaign; PART TWO: WORK IN THE GARDEN; Introduction; 4 / The Fruits of Labor; 5 / "The Finished Products of Their Environment"; PART THREE: RECLAIMING EDEN; Introduction; 6 / A Jungle of Representation: The EPIC Campaign versus Sunkist; 7 / A Record of Eden's Erosion; 8 / "A Profit Cannot Be Taken from an Orange": Steinbeck's Case for Environmental JusticeEpilogue / By Their Fruits Ye Shall Know Them NOTES; SELECT BIBLIOGRAPHY; INDEX;This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export-the orange. From the 1870's onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry-how growers, scientists, and workers transformed the natural and social landscape of California,California - Economic conditionsCalifornia - HistoryOrange industry - California - HistoryOrange industryElectronic books.California - Economic conditions.California - History.Orange industry - California - History.Orange industry.979.405979.4053Sackman Doug939563AU-PeELAU-PeELAU-PeELBOOK9910463168303321Orange Empire2117995UNINA