03663nam 2200637 450 991046316230332120200903223051.01-78063-401-3(CKB)2670000000415395(EBL)1575006(OCoLC)865332752(SSID)ssj0001130456(PQKBManifestationID)11776504(PQKBTitleCode)TC0001130456(PQKBWorkID)11111782(PQKB)10841142(MiAaPQ)EBC1575006(CaSebORM)9781843347354(PPN)198669291(Au-PeEL)EBL1575006(CaPaEBR)ebr10815674(CaONFJC)MIL548941(OCoLC)884544801(EXLCZ)99267000000041539520130429d2013 uy| 0engur|n|---|||||txtccrBuilding communities social networking for academic libraries /Denise A. Garofalo1st editionPhiladelphia, PA :Chandos Pub. an imprint of Woodhead Pub.,2013.1 online resource (243 p.)Chandos Publishing social media series,2050-6813Description based upon print version of record.1-84334-735-0 Includes bibliographical references and index.Cover; Building Communities : Social networking for academic libraries; Copyright; Dedication; Contents; List of figures; Acknowledgements; About the author; 1. The whats and whys of social networking for academic libraries; Background; Role on campus; Why social media for academic libraries?; Rewards of social media participation; 2. How to approach the implementation of social media technologies; Planning; Community-building; Survey of academic librarians using social media; 3. Case studies of academic libraries and social media networking; LibrariesAnalysis of the experiences shared in case studies4. First steps; Strategy for implementing social media; Skill set defined; Sample social media policies; 5. Make the connection: posting on social media; Just DO it; Basic Facebook how-to section; Basic Twitter How-to Section; 6. Evaluating the impact of social media in academic libraries; How to evaluate; What to evaluate and what tools to use; Mid-course adjustments; 7. Closing thoughts; Appendix 1: Survey questions; Appendix 2: Case study questions; Appendix 3: Tools and resources; Glossary; References; Bibliography; IndexSocial media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final secChandos social media series.Online social networksAcademic librariesInformation technologyElectronic books.Online social networks.Academic librariesInformation technology.302.3Garofalo Denise A618567MiAaPQMiAaPQMiAaPQBOOK9910463162303321Building communities1072006UNINA