03138oam 2200697I 450 991046315070332120200520144314.00-203-10203-71-283-86179-81-136-23810-710.4324/9780203102039 (CKB)2670000000299302(EBL)1092741(OCoLC)820787687(SSID)ssj0000783723(PQKBManifestationID)12366888(PQKBTitleCode)TC0000783723(PQKBWorkID)10760725(PQKB)11202394(MiAaPQ)EBC1092741(Au-PeEL)EBL1092741(CaPaEBR)ebr10632405(CaONFJC)MIL417429(OCoLC)823387018(OCoLC)820630430(EXLCZ)99267000000029930220180706d2013 uy 0engur|n|---|||||txtccrMarketing technologies corporate cultures and technological change /Elena SimakovaNew York, N.Y. :Routledge,2013.1 online resource (209 p.)Routledge studies in innovation, organization, and technology ;v. 25Description based upon print version of record.1-138-20599-0 0-415-62477-0 Includes bibliographical references and index.The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and sociRoutledge studies in innovation, organization and technology ;25.Organizational changeElectronic commerceTechnological innovationsEconomic aspectsManagementTechnological innovationsElectronic books.Organizational change.Electronic commerce.Technological innovationsEconomic aspects.ManagementTechnological innovations.381Simakova Elena1973-,989704MiAaPQMiAaPQMiAaPQBOOK9910463150703321Marketing technologies2263569UNINA