02851oam 2200661I 450 991046314440332120200520144314.00-415-67861-70-203-09955-91-283-86164-X1-136-22892-610.4324/9780203099551 (CKB)2670000000299286(EBL)1092724(OCoLC)823387001(SSID)ssj0000832347(PQKBManifestationID)12383718(PQKBTitleCode)TC0000832347(PQKBWorkID)10881861(PQKB)10313629(MiAaPQ)EBC1092724(Au-PeEL)EBL1092724(CaPaEBR)ebr10632547(CaONFJC)MIL417414(OCoLC)820630386(EXLCZ)99267000000029928620180706d2013 uy 0engur|n|---|||||txtccrThe marketing matrix how the corporation gets its power-- and how we can reclaim it /Gerard HastingsNew York, N.Y. :Routledge,2013.1 online resource (417 p.)Description based upon print version of record.0-415-67862-5 Includes bibliographical references and index.Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.<P></P><P>In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymoron, and its country cousin, Cause Related Marketing, are just means of currying favour amongst our political leaders and further eMarketingManagementConsumption (Economics)Consumer behaviorManipulative behaviorElectronic books.MarketingManagement.Consumption (Economics)Consumer behavior.Manipulative behavior.381.0973Hastings Gerard.863108MiAaPQMiAaPQMiAaPQBOOK9910463144403321The marketing matrix1926825UNINA