03608oam 2200637I 450 991046299500332120200520144314.00-203-07166-21-299-14112-91-135-09620-110.4324/9780203071663 (CKB)2670000000331379(EBL)1125188(OCoLC)828298822(SSID)ssj0000822215(PQKBManifestationID)12363530(PQKBTitleCode)TC0000822215(PQKBWorkID)10756385(PQKB)11790249(MiAaPQ)EBC1125188(Au-PeEL)EBL1125188(CaPaEBR)ebr10659501(CaONFJC)MIL445362(OCoLC)827944728(EXLCZ)99267000000033137920180706d2013 uy 0engur|n|---|||||txtccrMarketing management and strategy an African casebook /edited by George Tesar and John KuadaAbingdon, Oxon :Routledge,2013.1 online resource (277 p.)Description based upon print version of record.0-415-78334-8 0-415-78333-X Includes bibliographical references and index.An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources.MarketingAfricaMarketingManagementCase studiesStrategic planningAfricaCase studiesElectronic books.MarketingMarketingManagementStrategic planning658.80096Kuada John E911632Tesar George966848MiAaPQMiAaPQMiAaPQBOOK9910462995003321Marketing management and strategy2194385UNINA