02891oam 2200601I 450 991046292650332120200520144314.00-203-58356-61-136-66370-310.4324/9780203583562 (CKB)2670000000353091(EBL)1181022(SSID)ssj0000990063(PQKBManifestationID)11526062(PQKBTitleCode)TC0000990063(PQKBWorkID)10981976(PQKB)11598007(MiAaPQ)EBC1181022(Au-PeEL)EBL1181022(CaPaEBR)ebr10691720(CaONFJC)MIL485207(OCoLC)843640090(OCoLC)842885335(EXLCZ)99267000000035309120180706e20131954 uy 0engur|n|---|||||txtccrAdvertising and psychology /Leslie E. GillAbingdon, Oxon :Routledge,2013.1 online resource (193 p.)Routledge Library Editions : AdvertisingFirst published in 1954 by Hutchinson's University Library.1-138-96611-8 0-415-81770-6 Includes bibliographical references and index.Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; IndexThe consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purcRoutledge Library Editions: AdvertisingAdvertisingPsychological aspectsElectronic books.AdvertisingPsychological aspects.659.1019Gill Leslie E.126815MiAaPQMiAaPQMiAaPQBOOK9910462926503321Advertising and Psychology16466UNINA