04115nam 2200685 450 991046265440332120200520144314.01-283-95304-80-262-30562-3(CKB)2670000000242543(EBL)3339508(SSID)ssj0000721257(PQKBManifestationID)11459870(PQKBTitleCode)TC0000721257(PQKBWorkID)10687046(PQKB)10561143(MiAaPQ)EBC3339508(CaBNVSL)mat06354148(IDAMS)0b00006481b4db44(IEEE)6354148(OCoLC)811963139(OCoLC)824729258(OCoLC)961607170(OCoLC)962710645(OCoLC)966201251(OCoLC)988412662(OCoLC)992052694(OCoLC)1037914840(OCoLC)1038659498(OCoLC)1045540183(OCoLC)1055386161(OCoLC)1065902048(OCoLC)1081280732(OCoLC)1083593529(OCoLC)1086534113(OCoLC-P)811963139(MaCbMITP)9139(Au-PeEL)EBL3339508(CaPaEBR)ebr10604336(CaONFJC)MIL426554(OCoLC)811963139(EXLCZ)99267000000024254320151223d2012 uy engur|n|---|||||txtccrThe more we know NBC news, educational innovation, and learning from failure /Eric Klopfer and Jason Haas ; foreword by Henry JenkinsCambridge, Massachusetts :MIT Press,c2012.[Piscataqay, New Jersey] :IEEE Xplore,[2012]1 online resource (227 p.)Description based upon print version of record.0-262-01794-6 Includes bibliographical references and index.Media education for the twenty-first century -- The education arcade -- An education revolution -- Due diligence -- The skunkworks -- Television dollars and digital pennies -- Ever more desperate attempts -- The hype -- What's your iCue? -- iCue reality -- What next? -- What if? -- The more we know.In 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site, it was perfectly in tune with the times. iCue was a surefire way for NBC to reach younger viewers and for MIT to test innovative educational methods in the real world. But iCue was a failure: it never developed an audience and was canceled as if it were a sitcom with bad ratings. In The More We Know, Eric Klopfer and Jason Haas, both part of the MIT development team, describe the rise and fall of iCue and what it can teach us about new media, old media, education, and the challenges of innovating in educational media. Klopfer and Haas show that iCue was hampered by, among other things, an educational establishment focused on "teaching to the test," television producers uncomfortable with participatory media, and confusion about the market. But this is not just a cautionary tale; sometimes more can be learned from an interesting failure than a string of successes. Today's educational technology visionaries (iPads for everyone!) might keep this lesson in mind.Digital mediaSocial aspectsEducation in mass mediaForecastingScienceStudy and teachingTechnological innovationsElectronic books.Digital mediaSocial aspects.Education in mass mediaForecasting.ScienceStudy and teachingTechnological innovations.507.1Klopfer Eric906601Haas Jason1978-1045438CaBNVSLCaBNVSLCaBNVSLBOOK9910462654403321The more we know2471733UNINA