03413oam 2200625I 450 991046258350332120200520144314.01-136-66930-20-203-58261-610.4324/9780203582619 (CKB)2670000000357898(EBL)1186424(SSID)ssj0001013239(PQKBManifestationID)12396582(PQKBTitleCode)TC0001013239(PQKBWorkID)10953147(PQKB)10044185(MiAaPQ)EBC1186424(Au-PeEL)EBL1186424(CaPaEBR)ebr10699336(CaONFJC)MIL487127(OCoLC)843642577(OCoLC)857806988(EXLCZ)99267000000035789820180706e20131953 uy 0engur|n|---|||||txtccrOutdoor advertising its function in modern advertising and marketing /R. Nelson & A.E. Sykes ; with a foreword by C.B. WreyAbingdon, Oxon :Routledge,2013.1 online resource (198 p.)Routledge Library Editions: Advertising ;volume 8First published in 1953 by George Allen & Unwin Ltd.1-138-97784-5 0-415-81798-6 Includes bibliographical references.Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor AdvertisingChapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 GlossaryThe poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a sitRoutledge Library Editions: AdvertisingAdvertising, OutdoorElectronic books.Advertising, Outdoor.659.13Nelson R. (Richard)1903-,879839Sykes A. E(Anthony Edmund)879840MiAaPQMiAaPQMiAaPQBOOK9910462583503321Outdoor advertising1964682UNINA