02558nam 2200673 a 450 991046257240332120200520144314.01-4214-1071-0(CKB)2670000000420731(EBL)3318716(SSID)ssj0000981123(PQKBManifestationID)11985288(PQKBTitleCode)TC0000981123(PQKBWorkID)10969823(PQKB)10068432(MiAaPQ)EBC3318716(OCoLC)855534562(MdBmJHUP)muse27394(Au-PeEL)EBL3318716(CaPaEBR)ebr10744815(OCoLC)923196160(EXLCZ)99267000000042073120130107d2013 uy 0engur|n|---|||||txtccrLiterary advertising and the shaping of British romanticism[electronic resource] /Nicholas MasonBaltimore Johns Hopkins University Press20131 online resource (213 p.)Description based upon print version of record.1-4214-0998-4 Includes bibliographical references and index.Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.Literature publishingGreat BritainHistory18th centuryLiterature publishingGreat BritainHistory19th centuryAuthors and publishersGreat BritainHistory18th centuryAuthors and publishersGreat BritainHistory19th centuryAdvertisingGreat BritainHistory18th centuryAdvertisingGreat BritainHistory19th centuryRomanticismGreat BritainElectronic books.Literature publishingHistoryLiterature publishingHistoryAuthors and publishersHistoryAuthors and publishersHistoryAdvertisingHistoryAdvertisingHistoryRomanticism070.50941090/033Mason Nicholas1970-916340MiAaPQMiAaPQMiAaPQBOOK9910462572403321Literary advertising and the shaping of British romanticism2054255UNINA