05366nam 2200709Ia 450 991046255270332120200520144314.01-280-67586-197866136527991-118-22769-7(CKB)2670000000166993(EBL)821867(OCoLC)784883664(SSID)ssj0000654197(PQKBManifestationID)11395463(PQKBTitleCode)TC0000654197(PQKBWorkID)10660316(PQKB)11094119(MiAaPQ)EBC821867(CaSebORM)9781118194508(Au-PeEL)EBL821867(CaPaEBR)ebr10560522(CaONFJC)MIL365279(OCoLC)797857865(EXLCZ)99267000000016699320120528d2012 uy 0engurunu|||||txtccrAdvanced google adwords[electronic resource] /Brad Geddes2nd ed.Indianapolis, IN Wiley20121 online resource (611 p.)Includes index.1-118-19450-0 Advanced Google AdWords; Contents; Foreword; Introduction; Who Should Read This Book; What You Will Learn; What Is Covered in This Book; The Companion Website; How to Contact the Author; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Keywords; Advanced Organizational Techniques; Taking Control of Your Ad DisplayBest Practices for Conducting Keyword Research Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Tool; Traffic Estimator; Google Trends; Google Insights for Search; Microsoft Advertising Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Spicing Up Your Ads with Ad Extensions; Following the Law: Trademarks; The Quest for the Holy Grail of AdvertisingBest Practices for Writing Compelling AdsChapter 5: Landing Pages That Convert Searchers into Buyers; Does Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology; Best Practices for Landing Pages; Chapter 6: Advanced Optimization Techniques; Optimizing for Traffic; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages RelevantEstimating Your First Page Bid Understanding the Display Network Quality Score; Creating Highly Relevant Ad Groups; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; Using Google's Display Ad Builder; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network CampaignSmart Pricing: Measure Success with Cost Per Conversion Learning How the Display Network Is Performing for You; Managed Placements: Choosing Which Display Sites Show Your Ads; Best Practices for the Display Network; Chapter 10: Advanced Display Network Techniques; Enhancing Your Display Campaigns; Setting Different Bids by Demographics; Remarketing; Topic and Interest Targeting; Creating Scenarios to Understand and Reach Your Target Audience; Write Effective Display Ads; DoubleClick Ad Planner: Free Access to Expensive Data; Best Practices for Advanced Display Network UsageChapter 11: Advanced Geographic TargetingMaster every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more.The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is theInternet advertisingInternet merketingWeb search enginesElectronic books.Internet advertising.Internet merketing.Web search engines.658.872659.14/4659.144Geddes Brad850652MiAaPQMiAaPQMiAaPQBOOK9910462552703321Advanced Google AdWords1899369UNINA06899nam 22014053u 450 991078453040332120220914000721.01-281-05417-897866110541750-08-053544-51-4356-0498-9(CKB)1000000000384286(EBL)313785(OCoLC)182732287(SSID)ssj0000191608(PQKBManifestationID)11183608(PQKBTitleCode)TC0000191608(PQKBWorkID)10184802(PQKB)11058763(MiAaPQ)EBC313785(PPN)182573141(EXLCZ)99100000000038428620140113d2000|||| u|| |engur|n|---|||||txtccrThe Leukemia-Lymphoma Cell Line Factsbook[electronic resource]Burlington Elsevier Science20001 online resource (751 p.)FactsbookDescription based upon print version of record.0-12-221970-8 Front Cover; The Leukemia Lymphoma Cell Line; Copyright Page; Contents; Preface; Abbreviations; SECTION I: THE INTRODUCTORY CHAPTERS; Chapter 1. Introduction; Chapter 2. History and Classification of Hematopoietic Cell Lines; Chapter 3. EBV- and HTLV-Positive Cell Lines; Chapter 4. Guidelines for Characterization of Cell Lines; Chapter 5. Establishment and Culture of Cell Lines; Chapter 6. Authentication of Cell Lines; Chapter 7. Mycoplasma Detection and Elimination; Chapter 8. Availability of Cell Lines and Cell Line Banks; SECTION II: B-CELL LEUKEMIA AND B-CELL LYMPHOMA CELL LINESPart 1 Precursor B-Cell LinesPart 2 Mature B-Cell Lines; SECTION III: MYELOMA AND PLASMA CELL LEUKEMIA CELL LINES; SECTION IV: T-CELL LEUKEMIA AND T-CELL LYMPHOMA CELL LINES; Part 1 Immature T-Cell Lines; Part 2 Mature T-Cell Lines; SECTION V: NATURAL KILLER CELL LEUKEMIA-LYMPHOMA CELL LINES; SECTION VI: HODGKIN'S DISEASE CELL LINES; SECTION VII: ANAPLASTIC LARGE CELL LYMPHOMA CELL LINES; SECTION VIII: MYELOID LEUKEMIA CELL LINES; Part 1 Myelocytic Cell Lines; Part 2 Monocytic Cell Lines; Part 3 Erythrocytic- Megakaryocytic Cell Lines; SECTION IX: TABLESTable I. Additional Precursor B-Cell LinesTable II. Additional Mature B-Cell Lines; Table III. Panel of Selected Burkitt's Lymphoma Cell Lines; Table IV. Additional Myeloma and Plasma Cell Leukemia Cell Lines; Table V. Additional Immature T-Cell Lines; Table VI. Additional Mature T-Cell Lines; Table VII. Panel of Selected Adult T-Cell Leukemia-Lymphoma Cell Lines; Table VIII. Additional Natural Killer Cell Leukemia-Lymphoma Cell Lines; Table IX. Additional Hodgkin's Disease Cell Lines; Table X. Additional Anaplastic Large Cell Lymphoma Cell Lines; Table XI. Additional Myelocytic Cell LinesTable XII. Additional Monocytic Cell LinesTable XIII. Additional Erythrocytic-Megakaryocytic Cell Lines; Table XIV. Growth Factor-Dependent Cell Lines; Table XV. Cell Lines with Unique Translocations and Fusion Genes; Table XVI. False and Misinterpreted Cell Lines; Table XVII. Recommended Reference Cell Lines; IndexThis book represents an essential reference manual for all of the well-characterized leukemia-lymphoma cell lines currently available. It provides the most important facts, using the succinct and user-friendly format that has made the FactsBooks so popular with scientists and clinical researchers. Introductory chapters provide background and perspective for culturing malignant hematopoietic (blood forming) cell lines. These chapters are followed by over 400 comprehensive individual entries. Each cell line entry highlights essential clinical, immunological, genetic, and functional featurFactsbookCancer cellsCell LineCell linesCell linesHematologic NeoplasmsHematopoietic stem cellsHuman cell cultureLeukemiaLeukemia, ExperimentalLeukemia, Experimental--Handbooks, manuals, etc. Lymphomas--Handbooks, manuals, etc. Cancer cells--Handbooks, manuals, etc. Human cell culture--Handbooks, manuals, etc. Hematopoietic stem cells--HandbLymphomaLymphomasResearchTumor Cells, CulturedNeoplasms by Histologic TypeLymphoproliferative DisordersCells, CulturedCulture TechniquesNeoplasmsLymphatic DiseasesCellsClinical Laboratory TechniquesImmunoproliferative DisordersAnatomyDiseasesInvestigative TechniquesImmune System DiseasesHemic and Lymphatic DiseasesCell Culture TechniquesLeukemiaLymphomaTumor Cells, CulturedMedicineHILCCHealth & Biological SciencesHILCCHematologic DiseasesHILCCCancer cells.Cell Line.Cell lines.Cell lines.Hematologic Neoplasms.Hematopoietic stem cells.Human cell culture.Leukemia.Leukemia, Experimental.Leukemia, Experimental--Handbooks, manuals, etc. Lymphomas--Handbooks, manuals, etc. Cancer cells--Handbooks, manuals, etc. Human cell culture--Handbooks, manuals, etc. Hematopoietic stem cells--Handb.Lymphoma.Lymphomas.Research.Tumor Cells, Cultured.Neoplasms by Histologic TypeLymphoproliferative DisordersCells, CulturedCulture TechniquesNeoplasmsLymphatic DiseasesCellsClinical Laboratory TechniquesImmunoproliferative DisordersAnatomyDiseasesInvestigative TechniquesImmune System DiseasesHemic and Lymphatic DiseasesCell Culture TechniquesLeukemiaLymphomaTumor Cells, CulturedMedicineHealth & Biological SciencesHematologic Diseases616.99/419027 21616.99419Drexler Hans G1500537AU-PeELAU-PeELAU-PeELBOOK9910784530403321The Leukemia-Lymphoma Cell Line Factsbook3727281UNINA