02875nam 2200637Ia 450 991046219030332120200520144314.00-8047-8496-510.1515/9780804784962(CKB)2670000000234161(EBL)994837(OCoLC)811490087(SSID)ssj0000739318(PQKBManifestationID)11484183(PQKBTitleCode)TC0000739318(PQKBWorkID)10688455(PQKB)11057090(MiAaPQ)EBC994837(DE-B1597)564811(DE-B1597)9780804784962(Au-PeEL)EBL994837(CaPaEBR)ebr10590944(OCoLC)1198929718(EXLCZ)99267000000023416120120314d2012 uy 0engur|n|---|||||txtccrThe soul of design[electronic resource] harnessing the power of plot to create extraordinary products /Lee Devin and Robert D. AustinStanford, California Stanford Business Books, an imprint of Stanford University Press20121 online resource (193 p.)Description based upon print version of record.0-8047-5720-8 Includes bibliographical references and index.Contents; Acknowledgments; Part One: Non-Ordinary Products (and Services); Part Two: The Component Parts of Form; Part Three:Qualities of the Soul (of Design) and Their Consequences; Part Four:Makers and Creativity: Toward Commercial Success with Special Things; Part Five:Closure; Glossary; Cases Examined; Research Approach; Notes; Bibliography; IndexWhat makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypotheProduct designNew productsManagementProduct managementElectronic books.Product design.New productsManagement.Product management.658.5/752658.5752Devin Lee1938-1054005Austin Robert D(Robert Daniel),1962-1054006MiAaPQMiAaPQMiAaPQBOOK9910462190303321The soul of design2486308UNINA