04067nam 2200781 a 450 991046214060332120110930123012.01-78268-109-41-283-89273-11-60649-172-510.4128/9781606491720(CKB)2670000000169363(EBL)876624(OCoLC)758980824(SSID)ssj0000621198(PQKBManifestationID)11374175(PQKBTitleCode)TC0000621198(PQKBWorkID)10616886(PQKB)11738579(CaBNVSL)gtp00549574(MiAaPQ)EBC876624(Au-PeEL)EBL876624(CaPaEBR)ebr10496993(CaONFJC)MIL420523(EXLCZ)9926700000001693632BEP20110930d2012 fy 0engur|n|---|||||txtccrThe inscrutable shopper[electronic resource] consumer resistance in retail /Stella Minahan, Sean Sands, Carla Ferraro1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Pressc20121 online resource (164 p.)Consumer behavior collectionDescription based upon print version of record.1-60649-171-7 Includes bibliographical references (p. 123-149) and index.Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index.Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption.Consumer behavior collection.Consumer behaviorConsumption (Economics)MarketingElectronic books.Consumer resistanceanticonsumptionretail strategyconsumer behaviorenvironmentalismgreen consumerconsumer boycottsConsumer behavior.Consumption (Economics)Marketing.658.8342Minahan Stella883695Sands Sean988042Ferraro Carla988043MiAaPQMiAaPQMiAaPQBOOK9910462140603321The inscrutable shopper2259341UNINA