02712nam 2200673 a 450 991046209920332120200520144314.01-118-23453-71-299-18934-21-118-22072-2(CKB)2670000000240567(EBL)817937(OCoLC)807062167(SSID)ssj0000700769(PQKBManifestationID)11940498(PQKBTitleCode)TC0000700769(PQKBWorkID)10672367(PQKB)11636726(MiAaPQ)EBC817937(CaSebORM)9781118234532(Au-PeEL)EBL817937(CaPaEBR)ebr10630513(CaONFJC)MIL450184(EXLCZ)99267000000024056720111207d2012 uy 0engur|n|---|||||txtccrLanding page optimization[electronic resource] the definitive guide to testing and tuning for conversions /Tim Ash, Rich Page, Maura Ginty2nd ed.Indianapolis, Ind. John Wiley & Sonsc20121 online resource (483 p.)Serious skillsIncludes index.0-470-61012-3 pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated informationWeb sitesEvaluationWeb sitesTestingWeb sitesDesignInternet marketingElectronic books.Web sitesEvaluation.Web sitesTesting.Web sitesDesign.Internet marketing.006.7Ash Tim1965-942506Page Rich943514Ginty Maura883595MiAaPQMiAaPQMiAaPQBOOK9910462099203321Landing page optimization2129428UNINA