03200oam 2200709I 450 991046193400332120200520144314.01-283-64372-30-203-10365-31-136-24573-110.4324/9780203103654 (CKB)2670000000259325(EBL)1039242(OCoLC)815653293(SSID)ssj0000797095(PQKBManifestationID)11462894(PQKBTitleCode)TC0000797095(PQKBWorkID)10799588(PQKB)11780255(MiAaPQ)EBC1039242(Au-PeEL)EBL1039242(CaPaEBR)ebr10611675(CaONFJC)MIL395622(OCoLC)813993663(EXLCZ)99267000000025932520180706d2013 uy 0engur|n|---|||||txtccrRetail and marketing channels economic and marketing perspectives on producer-distributor relationships /edited by Luca Pellegrini and Srinivas K. ReddyLondon ;New York :Routledge,2013.1 online resource (344 p.)Routledge library editions. Retailing and distribution ;v. 6Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.0-415-75433-X 0-415-54039-9 Includes bibliographical references and index.pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributRoutledge Library Editions: Retailing and DistributionMarketing channelsCongressesRetail tradeCongressesElectronic books.Marketing channelsRetail trade658.8/4658.84658.87Pellegrini Luca34289Reddy Srinivas K231864New York University.Department of Marketing.Universita commerciale Luigi Bocconi.Centro di studi sul commercio.International Conference on Distribution(4th :1987 :Milan, Italy)MiAaPQMiAaPQMiAaPQBOOK9910461934003321Retail and marketing channels1972178UNINA