02409nam 2200637 a 450 991046192880332120200520144314.01-280-36870-597866103687091-4129-3289-00-7619-4254-8(CKB)2670000000259560(EBL)254591(OCoLC)61482716(SSID)ssj0000099476(PQKBManifestationID)11114038(PQKBTitleCode)TC0000099476(PQKBWorkID)10016548(PQKB)10701955(MiAaPQ)EBC254591(StDuBDS)EDZ0000071644(PPN)236679511(Au-PeEL)EBL254591(CaPaEBR)ebr10080877(CaONFJC)MIL36870(EXLCZ)99267000000025956020120405d2004 fy 0engur|n|---|||||txtccrAdvertising[electronic resource] a cultural economy /Liz McFallLondon SAGE20041 online resource (195 p.)Culture, representation and identitiesDescription based upon print version of record.1-4462-1541-5 0-7619-4255-6 Includes bibliographical references and index.Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; IndexThis work reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.Culture, representation, and identities.AdvertisingHistoryAdvertisingSocial aspectsElectronic books.AdvertisingHistory.AdvertisingSocial aspects.659.1042McFall Elizabeth Rose1042758StDuBDSStDuBDSBOOK9910461928803321Advertising2467237UNINA